Our Trailhead Cowboy Coffee Rub is built for grilling, searing, and bold, open-fire cooking. Dark roasted coffee forms the backbone, supported by black pepper, cumin, and coriander for savory depth, while alderwood smoked salt and chipotle bring a restrained smokiness. Brown sugar and cocoa add balance and help develop a rich crust as the meat cooks. The coarser grind is intentional, creating texture and color when exposed to high heat. The result is a confident, full-bodied rub that delivers deep, savory character without tasting overtly like coffee